The day has no end for her. 20hours straight of cooking: chopping, boiling, frying, sizzling. She feels exhausted but she knows she must press on. Afterall, this is her chance to make a breakthrough and the festival only lasts 3 day, anyway.
3 days?! Day one hasn’t even finished and she is already running short on pickles…!
Meet Azalina. She is one of the food vendors at Outside Lands, an annual festival that takes place in San Francisco.
Her goal: obviously to sell lots of yummy food but also to gain exposure in the market. The festival is visited by 65,000 participants, so what better way to market yourself: Build your brand, raise awareness, increase sales.
If you think running a food stall at a festival is easy, think twice. The stress, the chaos, the adrenaline, the excitement…”It’s basically building a small restaurant from scratch in a day,” says Azalina, and it is one hell of an adventure!
Going to a festival as a participant is one thing, but actually working at one is a whole different ball-game.
Ever wondered what it is like to work at a music festival?
Check out how much blood and sweat (well, not literally, but you know what I mean 😉 goes into providing food to the army of hungry festival goers. And there are thousands of us…
So with music festival season 2016 just around the corner (OMG: Glasto, V Fest, Bestival or T in the Park!!), don’t forget to be nice to the awesome food providers and compliment them if you enjoyed their food!
Oh, and dont forget to tell us what your preferred food at a festival is 🙂